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6 Consumer Trends That Can Make or Break Your Food Truck Business

Hungry for success in the food truck industry? You’re not alone! With their convenient, accessible, and diverse offerings, food trucks have taken the culinary world by storm in recent years.

However, to stand out in this crowded and competitive market, it’s not enough to just serve up delicious dishes. You must also understand and cater to the ever-changing consumer trends that can make or break your business.

In this article, we’ll examine six key consumer trends that can help you drive your food truck business to success.

Why is the food truck business popular?

The food truck business has exploded in popularity in recent years, and it’s easy to see why. Food trucks offer a convenient and accessible option for consumers on the go without the need for a traditional brick-and-mortar storefront. 

Whether parked in a bustling city center, at a local festival, or outside of a workplace, food trucks offer busy consumers the ability to grab a quick and tasty bite without sacrificing quality.

But convenience isn’t the only reason why food trucks have captured the hearts and stomachs of customers. Food trucks also offer a diverse and exciting culinary experience that’s hard to find in traditional restaurants. 

With a focus on quality ingredients and unique flavor combinations, food trucks often specialize in a particular type of cuisine, such as Mexican street food, Korean BBQ, or artisanal ice cream. 

This specialization allows food trucks to deliver exceptional dishes that cater to the tastes of a specific audience while also offering an experience that’s both memorable and Instagram-worthy. 

All of these factors have contributed to the popularity of the food truck industry, making it an exciting and dynamic space for entrepreneurs and foodies alike.

The Booming Growth of the Food Truck Industry

If you’re considering entering the food truck business, you’re in luck – the industry is experiencing unprecedented growth. 

According to a recent report by IBISWorld, the food truck industry is expected to generate a whopping $1.5 billion in revenue in 2023 alone. And it’s not just a one-time phenomenon; the report also found that the industry has experienced a growth rate of 4.9% over the past five years, indicating that food trucks are here to stay.

This growth is driven by a number of factors, including increased demand for unique and diverse culinary experiences, the convenience and accessibility of food trucks, and a growing trend towards mobile and flexible dining options. 

Why do customers love food trucks?

Food trucks offer a unique and exciting dining experience that customers can’t get enough of. 

Here are some of the top reasons why customers can’t get enough of food trucks:

1. Excellent Food

One of the biggest reasons customers love food trucks is their high-quality, delicious food. Many food trucks specialize in a specific type of cuisine, such as tacos, burgers, or Korean BBQ. 

This specialization allows food truck owners to focus on creating exceptional dishes that cater to a specific audience, often using fresh, locally-sourced ingredients. The result? Mouthwatering meals that customers can’t find anywhere else.

2. Affordable Prices

In addition to offering exceptional food, food trucks are known for their affordable prices. Because food trucks have lower overhead costs than traditional brick-and-mortar restaurants, they can offer their dishes at a lower price point. This makes food trucks an excellent option for budget-conscious consumers looking for affordable, high-quality meals.

3. Accessibility

Food trucks are highly accessible, making them an ideal option for customers on the go. Food trucks can be found in busy city centers, at local fairs and festivals, and even in front of businesses during lunch hours. This convenience makes it easy for customers to grab a quick and tasty bite, even when they’re short on time.

4. Variety

Food trucks offer a wide variety of cuisines, allowing customers to try new and exciting dishes. This variety is especially appealing to adventurous eaters who are in search of something different from their usual dining experience. From traditional favorites to fusion creations, food trucks offer something for everyone.

5. Community and Social Experience

Food trucks offer more than just delicious food – they also provide a unique and social dining experience that customers can’t get enough of. 

By being parked in communal areas or at events, food trucks create a casual and friendly atmosphere where customers can enjoy their meals while chatting with food truck owners or other customers. 

This creates a sense of community that’s often lacking in traditional restaurants, making the food truck experience even more special and memorable.

What consumer trends make a food truck successful?

To succeed in the food truck industry, staying on top of the latest consumer trends is important. 

Here are some of the top trends driving food truck success:


Convenience is king, and food trucks deliver just that. With their mobility and ability to set up in highly populated areas, food trucks are the perfect option for customers who are short on time. Additionally, many food trucks offer online ordering and delivery services, making it even easier for customers to enjoy their favorite dishes.

Unique and Memorable Experiences

Customers today are looking for more than just a quick bite to eat — they want a memorable dining experience that leaves a lasting impression. That’s where food trucks come in. With their focus on creativity and innovation, food trucks offer customers a chance to try something new and exciting.

For example, many food trucks specialize in a specific type of cuisine or flavor profile, allowing them to experiment and innovate in a way that traditional restaurants can’t. Whether it’s a fusion creation or a twist on a classic dish, food trucks are constantly pushing the boundaries of what’s possible in the culinary world.

Healthy Foods

Consumers are becoming increasingly health-conscious, and food trucks are keeping up with this trend by offering healthy food options

Many food trucks offer vegetarian, vegan, and gluten-free options, allowing customers to indulge in their favorite dishes without sacrificing their dietary restrictions. From fresh salads to veggie-packed wraps and grain bowls, food trucks are proving that healthy food doesn’t have to be bland or boring.


Personalization is becoming a top priority for consumers, and food trucks are no exception. Many food trucks offer customizable dishes, allowing customers to build their own meals and choose their preferred toppings and ingredients.

Whether it’s a build-your-own-burger or a customizable salad, food trucks are giving customers the ability to choose their preferred toppings and ingredients. This personalization not only creates a sense of ownership and satisfaction for customers but also ensures that they get exactly what they want in their meal.

Cultural Diversity

As the world becomes increasingly globalized, customers are seeking out new and diverse culinary experiences. Food trucks are at the forefront of this trend, offering a wide variety of international cuisines that allow customers to explore new flavors and cultures. But it’s not just about traditional dishes. 

Food trucks are also experimenting with fusion cuisine, combining different flavors and cultures to create unique and exciting dishes. 


In the digital age, having a strong online presence is crucial for businesses of all kinds — including food trucks. By leveraging technology and social media, food trucks are able to connect with customers in new and innovative ways. 

Many food trucks have active and engaging social media accounts that they use to promote their business, showcase their menu items, and connect with customers. 

In addition to social media, some food trucks are also offering online ordering and payment options. This makes the ordering process more convenient and streamlined for customers, allowing them to place their orders from anywhere and at any time. 

Drive Your Food Truck Business to Success with These Must-Follow Consumer Trends

The food truck industry has exploded in popularity in recent years, offering customers a unique and exciting dining experience that’s hard to find elsewhere. But with so many food trucks vying for customers’ attention, it’s important to understand and cater to the latest consumer trends in order to stand out from the crowd.

By offering excellent food, affordable prices, and a memorable dining experience, food truck owners can attract and retain customers. But in addition to these fundamental aspects of running a successful food truck, there are several key consumer trends that can take your business to the next level.

If you want to start your food truck business and are on the lookout for a custom food truck, look no further than Feed Wagons — the largest custom food truck manufacturer in the country. With years of experience, Feed Wagons is the go-to choice for food truck owners who want the best in equipment, supplies, and service. Contact us today and start your journey in the food truck industry.


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